Alain Bussard likes to be a driving force, to create. What interests him is not so much a well-established firm already under full sail, but small entities just getting off the ground. “As a generalist, I am determined to get things done.” His participation has helped lead to the successful development of several banking structures in Geneva. Upon joining GS Banque, Alain Bussard found an ideal playing field where he can once again rely on his qualities as a generalist, organiser and motivator to bring results. In other words, on his human qualities.
The family is his wellspring, in which he delights and to which he is passionately devoted. When it comes time to recharge his batteries, he prefers quiet or even rugged landscapes - mountains, Ireland - to holiday camps. Always attentive to others, he finds that, “In sport, as in life, what counts is not to win, but to play the match well.”
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